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Invisible object mounts

16/06/2010

I went to Budapest in Hungary yesterday to look at a new innovation in display.  This patented invention by András Gótzy of Instore Media creates the effect of suspending the object in mid air in the display case or box, and the pictures show a sample case created for Swarovski. In this case the shelf appears to float.
Please see you tube link for an additional case created for NIKE
http://www.youtube.com/watch?v=8qQMzMQ068Q
I think this is a very good idea, there is no trick photography here I have seen the product!
John French

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